Frequently Asked Questions

How long have you been creating info products?

I’ve been creating info products for business since 2003. I’ve been an avid consumer of info products since my teens. And I’ve created mini-books and info-based projects since childhood.

I’ve created dozens of high-quality info products for over 15 different industries including: internet marketing, real estate, life coaching, organizing, Google AdWords, copywriting, natural health, interior design, staging, goal setting, sales, book writing, self-help, golf…even palmistry.

How are you different from other people creating info products and teaching client attraction?

I’m completely different because I’m the only marketer in the world who can coach your marketing strategy and info products out of you. I’m not “above” you – I don’t tell you what to do from a distance. Our work together is very collaborative – you and I will roll up our sleeves and create the most profitable and customized marketing strategy to fit your lifestyle desires and info products that match your style.

I don’t believe in strictly following formulas or just handing out templates for you to fill in. Yuck! You are unique and deserve personalized systems that work for your learning and business style.

Clients repeatedly tell me that I’m the only coach they’ve worked with that produces real results. And those clients with ADD tell me I’m the only one they’ve EVER worked with that can keep up them!

Clients also tell me they love my humor, soft heart and focus. I’m rigorous about getting to the heart of the matter fast with no woo-woo B.S.

I’ve yet to work with someone who I wasn’t able to also keep up with intellectually. For fun and relaxation I study developmental psychology and Integral Theory – specifically, the works of Ken Wilber. He’s no light weight…his writing is deep and complex but I love it so much they are page-turners for me.

How do I know the Info Marketing Action Plan (iMap) and Client Cashflow Systems don’t contain the same old marketing tactics that I’ve heard so many times over the years?

I promise you that I will explain marketing principles to you in a way that you will finally understand. I have a gift for teaching complex ideas in easy to understand (and implement) systems.

When I coach your marketing strategy out of you, you’ll see, hear and feel how to think and act like a pro marketer. I explain how to get clients and create info products so that you “get it” at a very deep, intrinsic level.

When I order the 45 Minute Breakthrough Laser Strategy Session with you how long before you get back to me?

My scheduling assistant, Joelle, will respond to your order within 3 business days. She will assist you in scheduling the exact day and time of our Strategy Session. If for some unforeseen reason you don’t hear from us within 3 business days, please email me directly.

Do I have to do the 45 Minute Strategy Session with you if I just want to just start with your 3 and 6 month programs?

No – the 45 minute Strategy Session isn’t a requirement. However, I do require an application process to see if we are the right fit for each other. You can email me and tell me you want to start that process.

How long does it take to create an info product?

This varies greatly based on many variables: how committed you are to the project, your marketing experience, your level of expertise on your subject, etc.

Typically, for most busy entrepreneurs, creating a 10 page Special Report or a 2 CD audio product takes about 10 to 20 hours. To create a “Big Box” info product with 5 – 10 CDs and a workbook…expect to spend about 6 months on the project (because you will probably do it along with running your current business.)

Do you create the graphics for me?

No. I have excellent and inexpensive resources I will share with you that will create your website and product graphics.

Do you create videos and DVDs?

I can help you outline your content and craft your marketing message…but I don’t deal with video production directly.

I work with:

  • Print materials like books and workbooks
  • Digital eBooks and PDFs
  • Audio MP3’s and CDs (I can interview you over the phone, record it and send you the files within 48 hours)

How do I get the physical versions of my info product produced?

I work very closely with a fulfillment company that will handle all your fulfillment needs. This includes:

  • Clam shells and binders to hold your info product CDs and workbook
  • Printing your covers and CD labels
  • Printing your manuals and workbooks
  • Burning your CDs and DVDs
  • Shrink wrapping
  • Special packaging instructions
  • Bulk mailings
  • Shipping your products
  • PLUS – there is no minimum amount needed for duplication…you can have only 1 product to ship or 10,000+
  • And much more

They are also directly tied into 1 Shopping Cart so as soon as you get an order they are notified and will start duplicating and shipping your product.

Their pricing is very inexpensive and the customer service is excellent. I’ve sent dozens of my clients to this company.

They are a large multi-million dollar company that ONLY deals with new clients via referrals...they won’t take just anybody. Because I’ve worked with them for over 3 years and we’ve built a close relationship…anyone I send to them is accepted with open arms.

Do you have an affiliate program?

Yes I do. Click here to sign up for my affiliate program.

Turn The Knowledge In Your Head Into Money Making Info Products... 


 

 



“Our sessions were so fun and inspiring. It helped bring out my best work. I am absolutely thrilled with how my special report turned out."
- Kristie Tamsevicius

"I had a goal for 3 years to have a product and thanks to James' coaching, I now have my CD/workbook in under 4 months!"
- Elizabeth Hagen

“I wrote my entire book in less than 90 days thanks to James Roche’s coaching and the iMap program!”
- Michael Lauer

"I've increased my business by 30% since taking James Roche's Coaching!"
- Lani Muelrath

“I’ve been in business for 15 years, but I got one HUGE ‘A-Ha’ from James that completely turned my business around for the better.”
- Michele Vaughan

“Working with James was the best money I have spent on coaching – EVER!”
- Linda Sherwin